Documentation
Below you can see what all service requests you can make in the subscription. You will find a brief description of each service request with their respective turnaround times. The 'Request Guidelines' section gives a structure you need to follow while making service requests in our dashboard.
Service Requests
These are the work requests you can make in the subscription.
Logos
Turnaround Time:
24 - 48 hrs
Brand Moodboard
Turnaround Time:
24 - 48 hrs
Style Guide
Turnaround Time:
48 - 72 hrs
Web Audit
Turnaround Time:
24 - 48 hrs
Wireframe
Turnaround Time:
72 hrs
Web Design (UI/UX)
Turnaround Time:
48 - 72 hrs
Simple Build
Turnaround Time:
48 - 72 hrs
Complex Build
Turnaround Time:
5 - 10 days
Social Media Posts
Turnaround Time:
24 hrs
Signage Boards
Turnaround Time:
24 hrs
Print Collateral
Turnaround Time:
24 - 48 hrs
Web Graphics
Turnaround Time:
24 - 48 hrs
Motion Graphics
Turnaround Time:
48 - 72 hrs
Presentations
Turnaround Time:
48 - 72 hrs
3D Assets
Turnaround Time:
48 - 72 hrs
Technical (SEO)
Turnaround Time:
48 - 72 hrs
Keyword Research (SEO)
Turnaround Time:
48 hrs
Blog and Backlinks (SEO)
Turnaround Time:
48 - 72 hrs
Analyzation (CRO)
Turnaround Time:
72 hrs
Optimization (CRO)
Turnaround Time:
72 hrs
Testing (CRO)
Turnaround Time:
48 - 72 hrs
Creative Strategy
Turnaround Time:
24 - 48 hrs
1. Logos | Average delivery time → 24 - 48 hrs.
There are two kinds of logo requests:
→ Mockups
→ Final
Mockup requests are low fidelity ideation of logos. You get 3-9 different samples. They are first moved to the ‘Revision’ column. Once a sample is chosen, the final logo is designed.
Final requests are high quality logo files, which are directly moved to the ‘Done’ column.
2. Brand moodboards | Average delivery time → 24 - 48 hrs.
Logos and brand moodboards go hand in hand but they are considered as different requests for the sake of simplicity. It is meant to give a visual representation of a brand in one view.
Here’s what you get in a moodboard:
→ Fonts
→ Colors
→ Design elements
→ Theme / Imagery
3. Style Guide | Average delivery time → 48 - 72 hrs.
It is a comprehensive document that goes over all the UI aspects of a digital product.
Here’s what you get in a style guide:
→ Font information for all screen sizes
→ All color variables
→ All UI elements
→ All icons and logo variations
4. Web Audit | Average delivery time → 24 - 48 hrs.
We do a complete audit on your website going over three things:
A: Branding and Design Audit: Analyzing your logo design & visual identity. How can it be improved to build a brand and reputation?
B: Conversion Audit: Analyzing your user interface and user experience. How can you change your layout, structure and copy to increase conversions.
C: SEO Audit: Finding any bottlenecks that are preventing you from ranking on Google.
You will get a 20-30 minute long loom video wherein we will be covering all of the above and you will get a google doc of the audit.
5. Wireframe | Average delivery time → 72 hrs.
You get a conversion rate optimized structure and layout of the web page (with the copy). The turnaround time is kept in mind considering there are 5 pages/screens. You will get a sitemap, page structure and the final wireframe with the copy.
Web Pages
Below we’ve mentioned the different kinds of web projects we can take.
→ Business / Portfolio / Marketing websites
→ Media websites
→ E-commerce websites
→ Web applications
There are three kinds of web requests:
→ Web Design UI/UX
→ Simple Builds
→ Complex Builds
6. Web Design Requests
You send us the wireframe and content for the website and you get a Figma file with the high fidelity design. Along with all the brand assets.
7. Simple Build Requests
You send us the wireframe and content for the website. First you get the Design file in the ‘Revision’ column. Once that is approved we build it in a drag and drop CMS like: Framer, Wix Studio, Wordpress, Duda, etc.
Note: For simple build requests:
→ we do not work on the technical SEO.
→ we do not work on backend integrations.
→ we do not add any custom JS code.
8. Complex Build Requests
You send us the wireframe and content for the website / web app. First you get the Design file in the ‘Revision’ column. Once that is approved we start building.
Platforms and tech stack used:
Webflow, Framer, HTML, CSS, Javascript, React.js, Next.js, Node.js, PostgresQL, MongoDB, Payload CMS, Vercel, AWS, Railway and much more.
Note: For complex build requests:
→ we can work on the technical SEO.
→ we can work on backend integrations.
→ we can add custom JS code.
Note: Each page on a website is considered as one request.
Below we’ve mentioned the average delivery time:
For Web Design and Simple Build requests:
→ Home Page → 48-72 hrs
→ Blog Page → 48-72 hrs
→ Any other page (ex: About, Services, Contact, etc.) → 24-48 hrs
For Complex Build requests:
→ Per Page → 5-10 days
9. Social Media Content / Ads | Average delivery time → 24 hrs.
One post is considered as one request.
10. Signage | Average delivery time → 24 hrs.
→ Billboard designs
→ Poster designs
→ Banner designs
11. Print Collateral | Average delivery time → 24-48 hrs.
→ Direct mail
→ Flyers
→ Business Cards
→ Magazines (5 pages)
12. Web Graphics | Average delivery time → 24-48 hrs.
You might need some graphics, illustrations or some edited images. Each graphic is considered as one request. So, if one blog post has 5 graphics then those are considered as 5 different requests.
13. Motion Graphics | Average delivery time → 48-72 hrs.
You can request 2d animations like Lottie Files.
In one motion graphics request you get 3 animations.
14. Presentations | Average delivery time → 48-72 hrs.
You can request presentations and pitch decks. All we need is the content and we'll make it look amazing and presentable.
In one presentation request you get 10 slides.
15. 3D Assets | Average delivery time → 48-72 hrs.
You can request 3D Spline assets for your websites.
16. Technical (SEO) | Average delivery time → 48-72 hrs.
One technical request is for a 5 page website. We work on; sitemaps, robots.txt, internal linking, page speed insights, mobile optimization, google search console, etc. making sure the site is technically sound.
17. Keyword Research (SEO) | Average delivery time → 48 hrs.
You get 15 researched keywords with all the required data like Keyword Difficulty, Searches per month/volume, etc. in one keyword research request.
18. Blogs and Backlinks (SEO) | Average delivery time → 48-72 hrs.
You get one blog post and 15-20 reachouts to get more backlinks with one request.
19. Analyzation (CRO) | Average delivery time → 72 hrs.
Analyzing and reporting what can be improved by looking at the data using CRO tools. We use Crazy Egg, Optimizely, Google Analytics, etc. You get 5 pages reported in one service request.
20. Optimization (CRO) | Average delivery time → 72 hrs.
We work on landing page optimization, CTA optimization, web usability, design optimization and content optimization. You get 5 pages optimized with one service request.
21. Testing (CRO) | Average delivery time → 48-72 hrs.
We A/B test our optimizations and see what works best. This is an iterative process with no guaranteed/instantly visible results. Please use this request accordingly. Applicable for 5 pages.
22. Creative Strategy | Average delivery time → 24-48 hrs.
You get a document going over a creative brand strategy on how can you build a brand.
Wondering how much we charge?
We understand every agency is different with different needs.
One subscription cannot cover everyone's needs.
Therefore, we have different subscription plans for everyone; from solo marketers to 30 people teams.
Get a custom quote
based on your needs.
Request Guidelines
Items marked with a '*' are required.
1. Logos
Nomenclature: Logos (Mockup / Final) | company name.
→ *Company name and URL if possible.
→ *Brief description about what the company does.
→ Preferred colors (with hex codes).
→ Preferred icons.
→ Preferred fonts.
→ *At least three sample logos.
→ *If the company wants to redesign their current logo then please mention what they do not like in their current logo and what are they looking for.
→ Any other specifications / Loom video.
2. Brand Moodboards
Nomenclature: Brand | company name.
→ *Company name.
→ *Brief description about what the company does and what does their brand stand for aka values.
→ Preferred colors (with hex codes).
→ Preferred icons/graphics.
→ Preferred fonts.
→ Any other specifications / Loom video.
3. Style Guides
Nomenclature: Style Guide | company name.
→ *Company name.
→ *Brief description about what the company does and what does their brand stand for aka values.
→ Preferred colors (with hex codes).
→ Preferred icons/graphics.
→ Preferred fonts.
→ *Logo files.
→ *At least three sample sites.
→ Any other specifications / Loom video.
4. Web Audit
Nomenclature: Web Audit | company name
→ *Company name and URL
→ *Brief description about what the company does and what does their brand stand for, aka values.
→ *What is the purpose of the web page? What message do they want to convey through their web page? Ex, they need it to show it to investors or do they need it just for general information.
5. Wireframe
Nomenclature: Wireframe | company name
→ *Brief description about what the company does and what does their brand stand for, aka values. [once]
→ *What is the purpose of the web page? What message do they want to convey through their web page? Ex, they need it to show it to investors or do they need it just for general information.
→ *List all the pages they want on the site.
→ Any particular structure you want on this page? Any particular section that needs to be on the site?
→ *At least three sample sites.
→ Any other specifications / Loom video.
6. Web Pages
Nomenclature: Web (Design / SB / CB / edits) | company name | page type.
→ *Company name and URL if possible. [once]
→ *Brief description about what the company does and what does their brand stand for, aka values. [once]
→ *What is the purpose of the web page? What message do they want to convey through their web page? Ex, they need it to show it to investors or do they need it just for general information.
→ *Company Logo. [once]
→ *Company brand guidelines aka, fonts, colors (with hex codes), etc. [once]
→ Any graphics that they already have and want us to use on the web page.
→ *Any images that are unique to the business and cannot be found online. Ex: Image of the founder, Image of the product, etc.
→ *Wireframe of the web page with content and links.
→ Privacy policy and disclaimer content.
→ *At least three sample web pages.
→ *Login details of the CMS.
→ Any other specifications / Loom video.
→ (only applicable for edits request) Clear message on what needs to be changed / Loom video.
7. Social media content / ads
Nomenclature: Social | company name | platform.
→ *Company name and website link. [once]
→ *Brief description about what the company does and what does their brand stand for, aka values. [once]
→ *Company Logo. [once]
→ *Company brand guidelines aka, fonts, colors (with hex codes), etc. [once]
→ Any graphics that they already have and want us to use on the post.
→ *Any particular image they want to use.
→ *Structure of the post with content.
→ *At least three sample content pieces.
→ *What is the platform?
→ *Dimensions
→ Any other specifications / Loom video.
8. Signage
Nomenclature: Signage | company name | signage type.
→ *Company name and website link. [once]
→ *Brief description about what the company does and what does their brand stand for, aka values. [once]
→ *Company Logo. [once]
→ *Company brand guidelines aka, fonts, colors (with hex codes), etc. [once]
→ Any graphics that they already have and want us to use on the signage.
→ *Any particular image they want to use.
→ *Structure of the signage with content.
→ *At least three samples of signage.
→ *What is the type of signage?
→ *Dimensions
→ Any other specifications / Loom video.
9. Print Collateral
Nomenclature: Print | company name | type.
→ *Company name and website link. [once]
→ *Brief description about what the company does and what does their brand stand for, aka values. [once]
→ *Company Logo. [once]
→ *Company brand guidelines aka, fonts, colors (with hex codes), etc. [once]
→ Any graphics that they already have and want us to use on the print collateral.
→ *Any particular image they want to use.
→ *Structure of the signage with content.
→ *At least three samples.
→ *Dimensions
→ *What is the type of print collateral?
→ Any other specifications / Loom video.
10. Web Graphics
Nomenclature: Graphics (Illustration / Image) | company name.
→ *Company name and website link. [once]
→ *Brief description about what the company does and what does their brand stand for, aka values. [once]
→ *Company brand guidelines aka, fonts, colors (with hex codes), etc. [once]
→ Any graphics that they already have and want us to use.
→ *Any particular image they want to use.
→ *Structure of the blog post with content.
→ Some samples of the graphics.
→ Any other specifications / Loom video.
11. Motion Graphics
Nomenclature: Package | company name.
→ *Company brand guidelines aka, fonts, colors (with hex codes), etc. [once]
→ *Where will these motion graphics be used.
→ *Some Examples.
→ *Dimensions
→ Any other specifications / Loom video.
12. Presentations
Nomenclature: Presentation | Company Name | No. of Slides
→ *Company Logo.
→ *Company brand guidelines aka, fonts, colors (with hex codes), etc.
→ *Total number of slides
→ *Any particular visuals/images/graphics they want to use.
→ *All text content, slide-wise
→ Any particular graphic / flow chart they want. Please explain.
13. 3D Assets
Nomenclature: 3D | Company Name
→ *Company name and URL if possible.
→ *Brief explanation of what kind of 3d asset is needed and for what purpose.
→ Company brand guidelines aka, fonts, colors (with hex codes), etc. (not needed if URL is given)
→ Any additional information / Loom.
14. SEO
Nomenclature: SEO (Technical / Keyword / Blog) | company name.
→ *Company name and URL. [once]
→ *Brief description about what the company does and what does their brand stand for, aka values. [once]
→ Goal for SEO. Instant sales or increasing brand recall and trust (helps in choosing keywords.)
→ Any graphics/images that they already have and want us to use on the blog.
→ List of keywords for a blog request.
→ Company email for outreach.
→ Sitemap (if any)
→ *At least five competitors.
→ *Login details of the CMS/Google setup for search console and analytics.
→ Any other specifications / Loom video.
15. CRO
Nomenclature: CRO (Analyze / Optimize / Test) | company name.
→ *Company name and URL. [once]
→ *Brief description about what the company does and what does their brand stand for, aka values. [once]
→ *At least five competitors.
→ *Login details of the CMS.
→ Any other specifications / Loom video.
16. Creative Strategy
Nomenclature: Creative Strategy | company name
→ *Agenda
→ *List all the problems they're trying to solve.
→ Any additional information / Loom.
→ Attachments
→ Links to social / web.
